Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Power of Market Share Analysis

Market share analysis revealed a significant competitive advantage for Hodja in the behavior analytics category. Despite being significantly ahead in terms of users and paying customers, the biggest competitor was only using Google Analytics, providing Hodja with a clear edge in understanding customer behavior on the website.

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