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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Power of Market Share Analysis
Market share analysis revealed a significant competitive advantage for Hodja in the behavior analytics category. Despite being significantly ahead in terms of users and paying customers, the biggest competitor was only using Google Analytics, providing Hodja with a clear edge in understanding customer behavior on the website.
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