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Why Hertz’s Big Bet on Teslas Didn’t Work

Big Take

Innovations and Strategic Partnerships for Hertz Transformation

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Hertz aimed to modernize its IT systems, implement Apple Play, and enhance its mobile apps for automation, alongside their electric vehicle plans. They sought to revolutionize the rental car industry by partnering with Uber and Carvana, creating a more stable demand for car manufacturers. By targeting Uber and Lyft drivers, Hertz aimed to reduce sensitivity to travel cycles, both for business and leisure. Additionally, bringing in new leadership was part of their visionary approach towards company transformation.

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