Wall Street investors aimed to revolutionize the car rental business by adding 100,000 Teslas to Hertz's fleet, but faced challenges with EVs in the rental market. The podcast explores Hertz's bold but ultimately unsuccessful Tesla bet, highlighting the hurdles of range anxiety, repair costs, and depreciation. It delves into the uncertainties of EV adoption and discusses the future of electric vehicles.
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Quick takeaways
Despite initial promise, Hertz faced challenges with customer hesitance towards renting Teslas due to range anxiety.
Hertz struggled with infrastructure challenges in managing a large EV fleet, including inadequate charging infrastructure impacting operations and costs.
Deep dives
Hertz's Ambitious EV Bet
Hertz, post-bankruptcy, under investors Wagner and O'Hara, bets big on EVs, ordering 100,000 Teslas to capitalize on post-pandemic travel demand. The vision includes modernizing systems, automating services, and partnering with Uber and Carvana. An unconventional CEO, Stephen Shure, leads the revamped Hertz. The initial promise culminates in a successful IPO, but challenges soon surface.
EV Challenges and Strategy Reevaluation
Customer hesitance towards renting Teslas due to range anxiety emerges, leading to decreased rentals and rising repair costs. Hertz faces infrastructure challenges in managing a large EV fleet, including inadequate charging infrastructure impacting operations and costs. Tesla's price cuts trigger fleet depreciation, forcing Hertz to scale down its EV fleet amidst financial losses.
Mixed Outcomes and Ongoing Shifts
While some strategies like ride-hailing to Uber drivers and partnership with Carvana show success, Hertz's primary EV venture faces setbacks. The podcast reflects on whether the EV business model is incompatible with Hertz or if the timing was premature. Despite setbacks, the podcast highlights nuances in Hertz's overall business strategy amidst a changing EV landscape.
When Wall Street investors Tom Wagner and Greg O’Hara took over Hertz, they had ambitious plans. They aimed to revolutionize the car rental business by bringing a record number of electric vehicles into Hertz’s fleet, including 100,000 Teslas. And when Hertz’s IPO launched in 2021, it seemed Wagner and O’Hara had just made a visionary deal.
EVs were hot when Hertz started buying them. But as Bloomberg reporters Erik Schatzker and David Welch tell host Sarah Holder, the company would soon discover that making them work in the rental market was another challenge entirely.