What Got You There with Sean DeLaney cover image

The Distillation of Bernard Arnault: Inside The Mastermind of LVMH

What Got You There with Sean DeLaney

00:00

The Importance of Breaking Rules for Exceptional Creativity

Rules limit creativity and average behavior. To create exceptional work, we need to amplify our differences and value our own voice. Start with few rules and limitations to think outside the standard paradigm. Rick Rubin advises opening up creative expression before applying rules. Chaos is necessary for great work. Bernard believes marketing goes against their company's principles and they do things differently.

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