My First Million cover image

#194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand

My First Million

NOTE

Identifying Niche Product Opportunities in the Market

The crucial insight is to identify niche product opportunities by launching a unique product in an area with potential customer acquisition, without relying on big platforms like Facebook. The goal is to create a successful business generating a million dollars a year in revenue by targeting specific niches on the internet, providing innovative products or solutions where there is a gap in the market.

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