My First Million

#194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand

Jun 25, 2021

Justin Mares, entrepreneur and author of "Traction," shares insights on launching successful DTC brands like Kettle & Fire and Perfect Keto. He breaks down his popular blog post discussing the four types of side hustles, offering practical ideas for aspiring entrepreneurs. The conversation also explores intriguing concepts, like an innovative dating app based on financial habits and unique camping experiences through Airbnb. Justin highlights the efficiencies of using virtual assistants and no-code tools to elevate business ventures.

01:10:43

Episode guests

Justin Mares

Highlights

AI Chapters

Episode notes

Identifying Niche Product Opportunities in the Market

01:02

Opportunity for founders and the benefits of raising money

01:37

Unorthodox Dating Criteria and Approaches

01:15

Camping Platform Strategy for High Cash Returns

01:25

Intro

3min

From Skepticism to Success: Early Ventures

3min

Growth Strategies in the Food Industry: A Revenue Journey

2min

Side Hustles and Entrepreneurial Ventures

5min

Strategies for Scaling Software Businesses

24min

Innovative Business Ideas and Privacy Paradigms

4min

Adventures in Outdoor Entrepreneurship

18min

Dating, Dollars, and Delegation

9min

Reflections on Entrepreneurial Journeys and Engaging Audiences

2min

Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how you can start your own. They also talk about Justin's DTC businesses - Kettle & Fire, Perfect Keto, and Surely Wines. They end the episode with a few ideas around camping, a new dating app, and how to leverage VAs & no code tools.

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Show notes:

* (1:23) How Sam & Justin know each other

* (5:17) Justin's DTC bone broth company

* (10:00) Frameworks for side hustles

* (13:22) Side Hustle 1: Buying an asset

* (17:51) Side Hustle 2: Launching on top of a marketplace with demand

* (22:08) Side Hustle 3: Unique product that grows through paid acquisition

* (25:31) How Justin balances all his projects

* (30:38) The $30K/year CGM experiment

* (39:09) The skinny on Duck Duck Go

* (42:32) Ideas: Airbnb camping

* (45:27) Idea: Non alcoholic wine

* (51:10) How to naturally boost your T levels

* (1:01:04) Idea: Dating app based on your credit card usage

* (1:03:49) Idea: The no code automation officer

* (1:07:28) How to follow Justin

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