My First Million #194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand
61 snips
Jun 25, 2021 
Justin Mares, entrepreneur and author of "Traction," shares insights on launching successful DTC brands like Kettle & Fire and Perfect Keto. He breaks down his popular blog post discussing the four types of side hustles, offering practical ideas for aspiring entrepreneurs. The conversation also explores intriguing concepts, like an innovative dating app based on financial habits and unique camping experiences through Airbnb. Justin highlights the efficiencies of using virtual assistants and no-code tools to elevate business ventures.
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Kettle & Fire's Unexpected Success
- Justin Mares initially viewed Kettle & Fire, a bone broth company, as a foolish venture.
- It became a surprising success, exceeding expectations and proving his initial doubts wrong.
Side Hustle: Buy and Upgrade Assets
- Buy existing assets, improve them using your skills, and then sell them for a profit.
- This strategy allows you to leverage existing infrastructure and capture value through improvements.
Optimizing Airbnb for Success
- Justin Mares optimized Airbnb listings by improving photos, response times, and reviews.
- By applying this strategy, Justin increased the value and bookings of the properties.
