Bumble's Guerrilla Marketing Tactics

• Whitney Wolfe Herd shared early Bumble marketing tactics emphasizing organic, grassroots strategies.
• Instead of traditional ads, they used 'no Bumble' signs on college campuses alongside social media bans to pique curiosity.
• They sent people wearing Bumble shirts into classrooms to interrupt lectures, further amplifying brand visibility.
• Herd highlighted the importance of unconventional 'hacks' and understanding customer motivations, recalling how Bumble pioneered using humor accounts and memes.