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676: How to Change People’s Minds, with Michael McQueen

Coaching for Leaders

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Motivational Interviewing and Behavior Change

Motivational interviewing is a powerful approach to behavior change that involves asking two specific questions in a particular order. First, individuals are asked to rate their likelihood or willingness on a scale of one to ten regarding the desired change. This allows them to express their openness authentically. If they give a low number, it acknowledges their agency in the decision-making process. The second question focuses on exploring the reasons for not choosing a lower number, highlighting inherent motivations for change. This technique has been extensively studied by researchers and is considered the most scientifically reliable behavior change approach.

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