The Points Guy: Growing a Side Hustle into a 140-Person Business
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Prioritize Relationships Over Vanity Metrics
Focusing on high-quality content and building strong, long-term relationships with advertisers is more valuable than chasing vanity metrics like follower counts. Maintaining personal connections and supporting clients, even without immediate financial gain, fosters loyalty that can withstand challenging times. The emphasis should be on sustainable growth rather than short-term trends that conflict with the brand's core values.
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