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The Points Guy: Growing a Side Hustle into a 140-Person Business
May 10, 2024
Brian Kelly, founder of The Points Guy website, shares his journey from side hustle to multimillion-dollar business. He discusses redeeming airline miles, building a team of 140 employees, and the art of traveling smarter with points and miles.
01:05:35
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Quick takeaways
- Starting a small side hustle with a clear mission can lead to significant success in business growth.
- Maintaining brand integrity, quality content, and a loyal audience are crucial for success in a niche market.
Deep dives
Brian Kelly's Journey to Creating The Points Guy Brand
Brian Kelly, the creator of The Points Guy, shares the story of how his small side hustle blog evolved into a major media company with 140 employees. Starting as a fun blog in 2010, charging $50 to help people use their points, the site unexpectedly grew into a thriving business. Kelly's unique approach to points blogging, focusing on making points accessible and enjoyable, set The Points Guy apart in the industry.
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Listen to the best highlights from the podcasts you love and dive into the full episode