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Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
How I Write
**Amazon FAQ - Brian chesky product marketing **
The practice of creating a press release and FAQ before building a product, inspired by Amazon, helps ensure the product's marketability. This approach integrates marketing into the product development process, following Brian Chesky's view on dysfunctional product teams. Ideally, chefs should communicate directly with customers to fulfill their needs without the intermediary of a waiter. The speaker emphasizes the importance of improving product marketing by better explaining the product and its value proposition, pointing out the need for better integration between the marketing and software teams.
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