Part 2: Engage Your Leads | $100M Leads Book
The Game with Alex Hormozi
00:00
Using lead magnets to generate more leads for expensive products
Lead magnets are a great way to engage leads. They are lower cost or free offers that solve a narrow problem and attract potential customers. By solving this initial problem, it reveals another problem, which can be solved by your core offer. This increases the likelihood of leads eventually purchasing your higher cost offer. Just like eating salty pretzels at a bar makes people thirsty and order a drink, lead magnets make leads more likely to buy your product or service.
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