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S03.EP13 - Million Dollar Consulting with Alan Weiss
JUST Branding
How to Successfully Position Yourself for Proposals as a Consultant
A proposal is a summation of conceptual agreement, which includes objectives, metrics, and value./nObjectives should be business-based outcomes, such as increased profits or reduced expenses./nMetrics are measures of success and progress that indicate if objectives are being met./nValue is the benefit or impact that accrues from meeting objectives./nProfit is not just an objective but also has value in enabling various actions such as paying off debt, giving bonuses, raising salaries, hiring new people, and expanding facilities.
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