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Episode 162: Product Roadmap: Building a Platform for the Next Decade with Craig Saldanha, Chief Product Officer at Yelp

Product Thinking

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Understanding the Flywheel Concept in Product Management

The key insight is that understanding the 'flywheel' concept is crucial in product management. By focusing on creating quality connections between consumers and local businesses, such as through high-intent reviews on Yelp, the company was able to drive success. It is essential for product managers to comprehend their flywheel before designing a product to ensure they focus on the right metrics for success. Achieving product-market fit in a two-sided marketplace often relies on growth to attract and retain both sides of the market.

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