Engagement Over Content in Email Marketing

In email marketing, the main reason for emails being filtered into spam or junk folders used to be related to content, including specific words and symbols. However, in the present time, the crucial factor that determines whether an email lands in the inbox or gets filtered is engagement. Email networks prioritize emails that receive high rates of opening, clicking, and responses over analyzing content. Therefore, marketers should not avoid using elements like question marks, emojis, or the word 'free' as they tend to drive higher engagement. Marketers should disregard outdated information and conventional best practices from a decade ago. It's essential to focus on engagement rather than being overly cautious about email content to achieve success in email marketing.