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Not really having this argument (E)
Akimbo: A Podcast from Seth Godin
Using the obligating question in sales - Zig Zigler
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By using the obligating question in sales, salespeople can effectively close deals by asking if the prospect would buy the product if their specific requirement is met. This question puts the decision back on the prospect, prompting them to reveal their true intentions and either close the deal or clarify their needs further.
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