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Seth Godin discusses the magical gulf between truth and belief, using examples like wine tasting and airplane disputes. He explores the difference between belief and truth, how beliefs can conflict with objective truths, and the challenges of reconciling the two. Additionally, he delves into sales objections, eliminating slack, rethinking college admissions, and proposing open hiring practices.
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Quick takeaways
- People often prefer cheaper wine in blind taste tests, yet maintain buying expensive wine due to habit.
- Beliefs are often influenced by cultural or emotional factors rather than verifiable truth.
Deep dives
Study shows people prefer $10 wine in a blind taste test
A study conducted with wine lovers and sommeliers found that in a blind taste test, people consistently preferred a $10 bottle of wine over a $100 bottle. Despite this finding, individuals tended to continue buying the more expensive wine they were accustomed to.
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Listen to the best highlights from the podcasts you love and dive into the full episode