The Animal Advocacy Movement Needs A/B Testing Research Done on Ballot Initiatives

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Real research is needed to understand the effect of upcoming ballot initiatives on the animal advocacy movement. This could involve conducting public opinion polls before and after the initiative to gather information about the impact of the movement. Such polling would involve asking US residents questions about their support for animal freedom in a jurisdiction where the ballot initiative is taking place. This research would provide valuable insights for the movement to effectively carry out their work.

Eva is a co-founder and Operations Lead of Pax Fauna, a nonprofit that seeks to revitalize the grassroots animal advocacy movement through conducting original research on messaging, strategy, and culture.

In this episode, we discuss Pax Fauna’s 18-month narrative research project where they conducted over 100 hours of interviews with 200 meat-eating Americans, along with analysing hundreds of academic papers and running their own large-scale public opinion polling.

In addition, we also speak about the importance of work to shift societal norms, Eva’s experience within Direct Action Everywhere and Pax Fauna’s upcoming work on ballot initiatives.

Relevant links to things mentioned throughout the show:

Pax Fauna's narrative research
Pax Fauna's two-part blog on "Welfare vs Abolitionism" is obsolete - Part 1 and Part 2
An overview (by Pax Fauna) on Direct Action Everywhere's recent acquittal of animal rights activists who rescued pigs (see also coverage in The Intercept).
A Vox article on another open-rescue acquittal, who rescued factory-farmed chickens from Foster Farms.

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