
Breakthrough Lesson: RIP To Old-School Marketing
Pattern Breakers
Embrace the Tribe, Challenge the Status Quo
Define your tribe and engage them by creating an exciting narrative that aligns with their values, while also identifying the opposing group that represents mediocrity. Traditional marketing avoids tribal conflict, but breaking patterns involves speaking out against those who oppose your mission. Use relatable metaphors to illustrate your vision, connecting familiar concepts to new ideas. Highlight the gap between the current state and the better future you propose, crafting a clear and compelling vision that inspires your tribe to rally around your cause.
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