Pattern Breakers Breakthrough Lesson: RIP To Old-School Marketing
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Oct 7, 2024 Explore the unconventional marketing strategies that set startups apart. Discover how boldness and direct communication can shape a movement, as illustrated by a disruptive educational tech company. Learn why it's crucial for founders to tell their own stories and define their narratives, rather than relying on media portrayals. This fresh perspective on marketing challenges outdated norms and encourages startups to rise confidently in their markets.
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The Accidental Mentava Marketing Campaign
- A political activist tried to "cancel" Mentava after seeing their pitch deck.
- The internet, however, reacted positively, generating significant buzz and demonstrating the unpredictable nature of online attention.
Bypass Traditional PR
- Don't rely on traditional PR; speak boldly and directly to your audience.
- Use social media and email to control your narrative.
Founders as Communicators
- Founders are the best communicators for their companies.
- They possess unique passion and vision.