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159: Pricing for Calm SaaS Businesses
The Bootstrapped Founder
Foundation for Effective Pricing Strategy
Pricing is a perpetual challenge for software businesses, requiring continuous adjustments. To ease pricing efforts, focus on pricing dimensions, subscription types, and avoid certain pricing models. Customer value perception is key, influenced by the perceived impactful solution or experiencing the product's value firsthand. For self-funded businesses, prioritizing product perfection over expensive marketing is crucial, while still acknowledging the importance of marketing efforts.
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