Show and sell: Amazon v Hollywood
Economist Podcasts
Challenges of Apple's Video Content Strategy Compared to E-commerce
Apple tried and is still trying to become an e-commerce landlord, but it's harder due to the limited number of content suppliers. Unlike e-commerce, video content has fewer big studios, making them individually weaker. These studios also have their own streaming services, reducing Amazon's power over them and consumers. Amazon's market share in e-commerce is around 40% in the US.
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