Economist Podcasts Show and sell: Amazon v Hollywood
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Sep 6, 2023 Join Tom Wainwright, Technology and Media Editor at The Economist, as he dives into Amazon's high-stakes streaming strategy and the mixed reviews it garners. Duncan Weldon, Britain’s Economics Correspondent, reveals that nearly 2% of GDP was overlooked in British data, offering hope for the economy's recovery. Keith Houston, author of 'Empire of the Sum', takes us on a nostalgic journey through the history of pocket calculators, showcasing their pivotal role in ushering in the digital age.
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Interactive Shopping in *Citadel*
- Tom Wainwright watched Citadel on Amazon Prime, finding its interactive shopping feature interesting.
- Viewers could buy the characters' clothes and accessories, showcasing Amazon's unique approach to video content.
Amazon's Unique Video Strategy
- Amazon's video strategy differs from other streamers.
- They prioritize diverse revenue streams like advertising and selling others' content over critical acclaim or high viewership.
Amazon's Advertising Advantage
- Amazon's advertising operation is a key driver behind their video streaming investment.
- Their vast data allows targeted ads and measurable effectiveness, giving them an edge over competitors like Netflix and Disney.
