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#154 – The Right Way to Talk to People About Your Business with Rob Fitzpatrick, Author of The Mom Test
Indie Hackers
The Power of Emotion in Securing the First Customer
Obtaining a highly motivated and emotionally invested first customer is crucial for a new and unproven product. These customers are willing to invest their attention and resources, providing valuable feedback and insights. Engaging emotionally with customers during conversations, asking for commitments, and pitching potential solutions tailored to their needs can lead to successful partnerships and product validation in the early stages.
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