Akimbo: A Podcast from Seth Godin cover image

Publishing is hard (E)

Akimbo: A Podcast from Seth Godin

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Creativity Thrives When Creators Focus on Creation

Publishing is fundamentally a financial risk to introduce new ideas, yet its success is unpredictable, often influenced by personality and market dynamics. Creators should prioritize their craft, allowing publishers and marketers to handle the business aspects of their work. The prevailing myth that creators must also manage sales stifles their productivity; they should focus on creating rather than promoting. Past experience shows that even the best ideas may not receive immediate recognition, highlighting the need for a supportive publishing infrastructure that nurtures creative output to fruition.

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