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Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

On Strategy Showcase

NOTE

Different Types of Objectives for Marketing

A great objective is to increase consideration from 10% to 35% among happy eaters by December 2023, worth $12 million. Sales should not be the primary objective. Market perception of the brand as artificial should be decreased. Having long term non-immediate valuable objectives is important. A specific objective is to have 10 new vending machines open by the end of the year.

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