
Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
On Strategy Showcase
Different Types of Objectives for Marketing
A great objective is to increase consideration from 10% to 35% among happy eaters by December 2023, worth $12 million. Sales should not be the primary objective. Market perception of the brand as artificial should be decreased. Having long term non-immediate valuable objectives is important. A specific objective is to have 10 new vending machines open by the end of the year.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.