Building a Sustainable Business through Step Functions and Diversification

In order to scale a business effectively, it is crucial to understand that growth is not linear but occurs in step functions. Linear growth from 2 million to 100 million is unrealistic without adapting the business model. The key lies in aiming for exponential growth and planning a clear path through note-taking and idea logging without immediate execution. Building a stable revenue stream through a paid community with certified coaches and a program for organizations to seek assistance is crucial. Unlike a marketplace, the focus should be on hiring implementers endorsed by the business for credibility and authority.