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Dr. Robert Cialdini - 7 Principles of Influence Explained
"World of DaaS"
Reciprocity and Scarcity Principles in Influence
Reciprocity plays a key role in human interactions, where people tend to feel obliged to give something in return when they receive a gift or favor. By leveraging this principle, one can establish a positive relationship with others before making a request. Additionally, the principle of scarcity influences human behavior, as individuals are more attracted to things that are limited in quantity or availability. Creating an impression of uniqueness or rarity can significantly increase the appeal of a product or service, leading individuals to desire it more. This effect was exemplified by a supermarket's strategy of limiting the quantity of a product, resulting in a substantial increase in demand.
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