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#147: John Lowry—Unlocking the Secrets of Effective Negotiation

Why That Worked – Presented by StoryBrand.ai

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Negotiation Strategy: The Art of Making Concessions

By setting a fixed price without flexibility, the other party may feel like they've lost because there's no room for negotiation. It's beneficial to ask for a little more initially, leaving room for concession later. This approach allows for maintaining profits while also investing in the relationship with the other party by giving them a sense of victory.

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