The Product Experience cover image

Building customer-centric products with behavioural science - Liz Immer (Head of Product)

The Product Experience

NOTE

The Three Categories of Benefits

Incentives for action go beyond financial gains and also encompass psychological and social benefits. While financial benefits are significant, psychological benefits such as aesthetics and enjoyment, as well as social benefits such as belonging and recognition, play crucial roles in motivating people's behavior.

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