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The Psychological Trick Every Marketer Needs To Master Communication
Marketing Against The Grain
The Technique of Looping for Understanding
Effective communicators ask a lot of questions, especially deep ones that explore values and beliefs. Proving active listening is crucial, especially in difficult conversations. Looping for understanding involves asking a deep question, paraphrasing the response to show comprehension, and confirming understanding by asking if the interpretation is accurate. This technique not only demonstrates attentiveness but also encourages reciprocal listening and understanding.
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