80% of the Aspirational Brand for 50% of the Price

The gap became one of the best performing stocks in the world, displacing Levi Strauss and company. People are bifurcating their expenditures. And the gap is sort of stuck in the middle. A lot of people think it's a mid tier brand, it's not. It's actually upper mid tier,. Their big innovation, their big innovation. You want to be a zero to a billion dollar brand faster than any brand in the world? This is the cocktail. 80% of the aspirational brand for 50% of the price. That was what Southwest Airlines did. That was kind of what JetBlue did. We can be as good as American or United, or we can