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Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)
Lenny's Podcast: Product | Growth | Career
Increasing Conviction in Solution Building through Alternative Experimentation Techniques
Increasing conviction in problem-solving and solution development requires exploring various experimentation techniques, particularly when faced with low engagement in specific areas of a process. Engaging directly with customers is the most straightforward way to gain insights. Additionally, alternative statistical techniques offer valuable methods, despite being less rigorous than traditional A-B testing. Approaches such as using observational data, analyzing similar markets, segmenting by geography, or adjusting the confidence levels for experiments can provide valuable information. Running experiments at a lower confidence threshold, like 80% instead of the conventional 95%, can be a worthwhile compromise, accepting a higher risk of error. Long-term holdouts can be employed to match intuitive judgments with actual performance. A creative and flexible mindset towards these various techniques allows for a more nuanced understanding and greater confidence in decision-making.
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