To compete effectively, I focused on what customers really wanted: weight loss. Instead of selling membership, I sold the solution to their problem. I identified the dream outcome of losing 20 pounds in six weeks. I then listed all the problems and limiting thoughts people have when trying to lose weight. By addressing these problems in detail, I created a more valuable and compelling offer. Customers need help with buying healthy food and grocery shopping, among other obstacles.
“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:29) - Thought Process
(4:24) - Value Offer Part 1: Problems and Solutions
(14:28) - Value Offer Part 2: Trim and Stack
(19:12) - Enhancing the Value They’d Be Stupid To Say No
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