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$100M Offers Audiobook Part 4 | Ep 582
The Game w/ Alex Hormozi
Identifying Dream Outcome and Listing Problems for Weight Loss Challenges
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To compete effectively, I focused on what customers really wanted: weight loss. Instead of selling membership, I sold the solution to their problem. I identified the dream outcome of losing 20 pounds in six weeks. I then listed all the problems and limiting thoughts people have when trying to lose weight. By addressing these problems in detail, I created a more valuable and compelling offer. Customers need help with buying healthy food and grocery shopping, among other obstacles.
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