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“It’s the mistake EVERY business makes” Rory Sutherland

Nudge

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Balance Discovery and Exploitation for Success

Dancing behavior in bees illustrates a crucial lesson about adaptability and resilience in nature and systems. Short dances attract fewer bees, highlighting the importance of the duration of effort in signaling quality sources. This reflects a feedback loop that encourages exploration over immediate efficiency. Unlike the exploitative strategies that focus on optimizing short-term gains, a balance must be struck between discovering new opportunities and utilizing known resources. The occasional significant discoveries from exploratory efforts can provide immense value, emphasizing that true effectiveness often lies in the chances taken during exploration.

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