Bloomberg Businessweek cover image

2024 Will Mark End of Post-Pandemic Economy

Bloomberg Businessweek

Optimistic outlook on iPhone 15 upgrade cycle and market growth

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The iPhone 15 upgrade cycle has been strong, especially in Asia. China's performance has exceeded expectations and the install base is consistently underestimated. The world's best install base and double-digit growth in services point towards a potential four trillion dollar market in the near future.

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