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How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself
IDEA GENERATION
Using Your Name as a Brand - Taking Risk
Deciding to use your name as a brand signifies a significant commitment and risk. It often comes after experiencing multiple failed attempts and feeling it might be the last chance. The decision involves a personal touch, as one's name represents their legacy for their children and future generations. The choice to attach one's name to a brand reflects the deep personal investment and the expectation for excellence to uphold the family legacy.
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