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$100M Leads Audiobook Part 8 – Customer Referrals | Ep 593
The Game w/ Alex Hormozi
How to Get Low Cost, High Profit, and Quality Referrals
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- How to get the lowest cost, high profit, and best quality leads: referrals.
- Referrals grow your business by increasing LTGP and decreasing CAC.
- Customers who refer tend to buy more expensive items, pay upfront in cash, and cost less to acquire.
- A higher LTGP to CAC ratio means getting more customers for less cost.
- Referrals have an exponential effect on engaged leads.
- Increasing reachouts can result in a linear increase in leads.
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