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Laura Jones, CMO of Instacart: Love the Challenge
Building Better CMOs and Marketing Leaders
Balancing Analytical and Creative Skills for Career Success
A career success story highlights the importance of integrating analytical and creative skills to create a valuable superpower. The speaker shared how combining consulting with painting in their early 20s led to the realization that bridging the left and right brain hemispheres would be essential. Attending the Stanford D School provided exposure to design thinking and an MBA, enhancing skills in finance, accounting, and strategy. The community of entrepreneurs at Stanford laid the foundation for the speaker's future endeavors. Focusing on understanding customers and users is emphasized as a key factor in creating great products and marketing strategies, a principle the speaker firmly believes in.
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