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Sam Mckenna on booking meetings without cold calling
Outbound Squad
Show Executive Presence - Is That Really Important?
In midmarket enterprise deals, buyers want to feel like they're talking to somebody that's a consultant to them. And nhot executive presence is k; i think we get nervous when we just show up with our firing range of questions. This is where you can just flow into an easy question to get what's out of their heads. But again, e c is superimportant of how to transit that report building.
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