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Send & Grow by SparkLoop
Market Needs, Not Just Products
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Understanding the 'jobs to be done' framework reveals crucial insights into consumer behavior. This framework posits that customers hire products to fulfill specific roles in their lives, similar to hiring an employee for a task. A notable example involves McDonald's research on milkshake sales, which discovered that consumers sought a convenient, filling option for breakfast during their morning commutes. This finding allowed McDonald's to reposition milkshakes as practical breakfast items rather than just desserts, highlighting the importance of aligning marketing strategies with actual consumer needs. Furthermore, in the realm of media companies, it emphasizes the necessity of offering diverse content formats that serve distinct purposes rather than merely repurposing the same content across platforms. A suite of offerings, all thematically related but tailored to different consumer jobs, can significantly enhance engagement and effectiveness in reaching audiences.
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