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Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella
Stacking Growth | The B2B Go-to-Market Podcast
Maximize Impact with Minimal Investment
To effectively communicate a brand's story, utilizing videos can be more impactful than single image ads, despite the latter's lower cost. Many opt for single images due to their cheap production, but higher-quality visuals like videos can yield better engagement, particularly in contexts like LinkedIn or connected TV. It's essential to invest appropriately in creative for campaigns with significant media budgets. However, for smaller testing budgets, leveraging existing assets and repackaging them can expedite the process and enable viable testing strategies without a hefty investment.
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