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#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Creator Science
Keys to Creating Viral Short Videos
Creating viral short videos involves adding story and a twist to make the content entertaining and engaging for the viewer. Personalization and irony can make people invested in the content, leading to greater engagement. A good short video should have a strong visual hook that can be understood by anyone without the need for explanations. The story should be compelling enough to keep viewers watching till the end and even re-watching it. When generating hooks for short videos, visualizing and sketching ideas can help in finding the right concept. It is essential to keep the content concise and easily understandable, aiming for a readability level of a fifth-grader or below. Using tools like readabilityformulas.com can ensure that the content is comprehensible and engaging to a wide audience.
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