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#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Creator Science
Keys to Creating Viral Short Videos
Creating viral short videos involves adding story and a twist to make the content entertaining and engaging for the viewer. Personalization and irony can make people invested in the content, leading to greater engagement. A good short video should have a strong visual hook that can be understood by anyone without the need for explanations. The story should be compelling enough to keep viewers watching till the end and even re-watching it. When generating hooks for short videos, visualizing and sketching ideas can help in finding the right concept. It is essential to keep the content concise and easily understandable, aiming for a readability level of a fifth-grader or below. Using tools like readabilityformulas.com can ensure that the content is comprehensible and engaging to a wide audience.
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Speaker 2
you said this kind of aside. You said, well, I can make anything go viral. Like if the idea is good, I can make it go viral, which is an absurd thing to say. And I want to hear what that means to you. How do you make anything go viral?
Speaker 1
It's just adding story and a twist, especially with shorts, since like no one's actually having to click on your video. I think you can make a video about anything. You can make video about paint drying and you can make it entertaining if there's a story around it and if the viewer is invested. What
Speaker 2
are your favorite ways to get people invested? How do you make a story that people care about? I
Speaker 1
think my content is very personality based, I'd say. So for me, making it personal makes them invested. I'll give you an example. I actually did this in a long form. In the video, I cooked for strangers to make money. Okay. Very baseline. Why should they care? Well, my kitchen is broken and I want to raise money for it by cooking and making money. You know, it's, it's ironic. Like I'm, my kitchen's broken. So in order to fix it, I have to cook to make money. So I think that's what makes people invested having like some sort of personal why or goal. And irony too is pretty funny. I
Speaker 2
like that. I like that. Irony juxtaposition. Jenny's the hero of the story. Exactly.
Speaker 1
What
Speaker 2
makes a good short? When
Speaker 1
I think of good, it's very subjective. So there's no direct definition as to what makes a good short, because everyone has different tastes, but I can say what makes a good short to me.
Speaker 2
Okay, let's hear that.
Speaker 1
To me, a good short is one that has a strong hook. The way I like to explain it is if it could be used as a title and thumbnail on a long form, and it will still get clicks, then it'll work for a short. So the hook needs to be very visual. You need to understand it without even listening to it. And it needs to be so simple, like so simply said, like you said, explained to a five-year So I think that's one of the key things. And then also just a story that just, you know, pushes you through and not only do you watch to the end, but you rewatch it again. So that's what makes a good short to me. Let's
Speaker 2
say that you are planning or want to create a new video. How do you start thinking about hooks or how do you generate hooks? It's
Speaker 1
very funny because I like to, I like to see shorts like as like, even though I don't do that many long forms, I like to see shorts as if I'm making like a long form. So like I will sketch like almost as if it's tight on thumbnails. So like I have my iPad and I draw like, what would I visually want it to look like? What are different ways if I was to put it together? What would that look like? So when I'm making a hook, I just like keep drawing and sketching or like even just imagining until something just clicks. So the first thing is the visual easily. The first thing is the visual. And then I figure out how I'm going to accompany that visual. And what I'm saying, I try to make it as concise as possible and I'll put it in a readability checker and then make sure that it's actually like understandable to at least like fifth grade or under. What's
Speaker 2
what's the readability checker that you use? I
Speaker 1
don't I don't know. I don't pay for it. It's readabilityformulas.com is the one I use.
Speaker 2
And you want to be fifth grade or under? Fifth
Speaker 1
grade
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