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The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
The Diary Of A CEO with Steven Bartlett
Value Emerges from Deliberate Friction
Friction in processes can enhance perceived value and impact decision-making. When experiences are deliberately slowed down, such as in travel searches, users tend to value the outcomes more highly, leading to increased likelihood of commitment. This manipulation of time can change the perception of worth, creating a paradox where a slower process may feel more trustworthy, while an instantaneous response may not evoke the same confidence. The design and service in various contexts, like restaurants, further emphasize that speed can detract from the appreciation of value, suggesting that our understanding of worth is intricately linked to the time and effort invested.
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