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Advice Line with Jeff Raider of Harry's
How I Built This with Guy Raz
Empower Influence Through Quality and Purpose
Getting products into the hands of influential figures can significantly enhance brand visibility and consumer interest. When quality is evident through direct experience, as seen with yoga mats, both teachers and students are inclined to seek out the brand. Additionally, incorporating a charitable mission into the business model resonates with socially conscious consumers, fostering a relatable identity and encouraging brand advocacy. Supporting causes like mental health or children's wishes not only creates goodwill but also provides conversational leverage, enabling customers to share the brand's values with others.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode