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20VC: The Ultimate Guide to Scaling Marketplaces, Why Rule of 40 and EBITDA Optimisation is BS, How Founders & VCs Should Approach Market Sizing and Outcome Scenario Planning and Why Europe is Failing with Vinted CEO, Thomas Plantenga & Alex Taussig
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Importance of having a significant market presence in fashion industry
The success of a business in the fashion industry hinges on having a market that is large enough to make an impact, with a strong connection to other countries for cross-border influence. In the case discussed, France was chosen as the ideal country due to its cultural and economic importance. Despite the UK being a potential country for investment, it was deemed less favorable due to its prolonged time to establish a successful business model. The success of the business was heavily reliant on Thomas, who was seen as instrumental in leading the company through a 'refounding moment', even though he was not the founder.
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