The Logan Bartlett Show cover image

EP 96: Tracy Young (CEO, TigerEye) Emerges from Stealth and Shares Every Mistake She Made As A First-Time CEO

The Logan Bartlett Show

NOTE

Challenges of Entering the Enterprise Software Market

Entering the enterprise software market presents challenges such as the need to continuously improve and delight various end users within the organization, including those who make the purchase decisions, implement the software, and use it. In this competitive landscape, understanding the multiple buyers in enterprise software is crucial, as there are different stakeholders with varying needs and priorities. Additionally, competing with established incumbents in the market can lead to feature-by-feature battles that may not be in the best interest of the new entrants. Avoiding getting caught in this battle requires a strategic shift in the conversation and a focus on offering a comprehensive platform rather than a point solution. Building a robust platform over time is essential for success in a highly competitive and saturated enterprise software market.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner