AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min snip
Newsletter Schemes, Copywriting Scams and Chaotic Singles
My First Million
The Rise and Fall of a Copywriting Fraud: From Poor to Prison
Copywriting techniques used in internet ads today originated from a historic ad/nPatrice Runner was inspired by a persuasive ad to study copywriting/nPatrice Runner partnered with Maria Duval, a psychic, to create a psychic company/nRunner used typed out letters from Duval in his ads, offering luck and power in exchange for money/nThe campaign was highly successful, making $20 million a year for 10 years/nRunner was eventually charged with fraud and may face up to life in prison/nThe takeaway is to use copywriting for good purposes/nThe article 'The Walrus' showcases the ads and provides further details/nThe envelopes of the ads used intriguing tactics to convince recipients/nCopywriter Gary Halbert also used similar tactics in his work
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode