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271 Ethan Soloviev - What is regenerative agriculture and why it is the wrong question to ask
Investing in Regenerative Agriculture and Food
AI Shopping Assistant, Store Labels, and Positive Impact on Sales
AI shopping assistant Verneek provides fast, personalized product recommendations in stores, leading to increased sales. Store labels for sustainable and regenerative products, such as 'climate friendly' and 'fair labor', significantly boost sales by 25-45%. Negative ratings for products do not work well, but positive impact ratings, based on extensive data analysis, result in sales increases. Consumers, especially millennials and Gen Z, are increasingly willing to pay for products with a positive impact. This trend is not limited to a specific location and offers benefits for the environment and financial bottom line. Despite challenges like inflation and organic growth decline, the data shows promising early results. The speaker emphasizes the importance of embracing change and progressing towards regenerative practices for a sustainable future.
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