Investing in Regenerative Agriculture and Food
271 Ethan Soloviev - What is regenerative agriculture and why it is the wrong question to ask
Dec 19, 2023
Ethan Soloviev, founder of Terra Genesis and advocate for regenerative agriculture, discusses the four paradigms of agriculture and emphasizes regenerative agriculture as a journey. They also address misconceptions and criticisms of regenerative agriculture, and explore the use of an AI shopping assistant and sustainable food labels in driving consumer demand for better food choices.
48:30
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Quick takeaways
- Regenerative agriculture encompasses four paradigms: extractive, conservative, net positive, and regenerative, with the latter focusing on regenerating the entire system and expressing the unique essence of a place.
- There is a growing interest in regenerative agriculture among consumers, who are eager to support brands that embody regenerative principles and offer products with positive impacts.
Deep dives
The Paradigms of Agriculture
There are four paradigms of agriculture discussed in the podcast. The first paradigm is extractive, focused solely on making as much money as possible without concern for negative impacts. The second paradigm is conservative, aiming to reduce harm and be more sustainable. The third paradigm is net positive, which goes beyond doing less harm and focuses on adding value to the system. The fourth paradigm is regenerative, where the focus is on regenerating the entire system and expressing the unique essence of a place.
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